Bell Dyna

Black Beauty

Blackline Dirt Tracker

BMW KH9 RnineT
BMW R NineT Classic
BMW R NineT 9T Cafè Tracker


Café Sportster

Chrome Fat Boy

Ducati Ultramotard

Ducati Desmosedici Dirt Tracker

Ducati KH9 Panigale

Ducati KH9 1200s Panigale

Ducati XDiavel

El Borracho

Get Rhythm

Glory Stomper

Grunt Sportster

J&P Camo Busa

Harley Café Sportster
Harley Nightrod Turbo
Harley Pickle Tracker

Harley XR 1200

Honda CBR 1000RR 2009

Honda Conque RR

Honda CR500 Café Racer

Indian Chieftain Custom

Indian “Track Chief”

Indian Scout Sixty Super Hooligan

Indian Scout Sixty Flat Trackers

Indian Scout Custom

J&P Sportster

K&N Custom Harley Davidson Softail

Kawasaki KH9 ZX6

KRV5 Tracker

KTM 525 Café Moto

KTM 530 Café Racer

KTM 690 Enduro R

No Regrets



SXV 4.5 RoadRacer Concept

The Good Fight

The Hardway

Triumph Bonneville T100 110thAnniversary

Triumph Scrambler

Triumph "Schlege Town Scrambler"

Victory Hammer Mission 200


Victory "Project 156"

Whiskey Tango

Yamaha TMax

Yamaha V-Max

Yamaha WR450F Ben Spies Custom

Roland Sands is from Long Beach, California. He began his life with the upbringing and diverse experience in the motorcycle industry. His first motorcycle was a RM 50 dirt bike, given to him on his 5th birthday, to which, after just minutes of riding, he broke a bone, but fell in love with it anyway. He literally grew up in the Performance Machine shop, and started working there at age 14 sweeping floors. Quickly moving up to assembly, sanding polishing, wheel designing, eventually working his way as Director of R&D and Design at Performance Machine.

In 2005, after the tremendous success Sands found on Discovery Channel's Biker Build-Off vs. Arlen Ness, Sands founded Roland Sands Design. RSD designs concept motorcycle parts and accessories and builds custom motorcycles. RSD works with major motorcycle manufacturers to design concept and prototype motorcycles and promote benchmark product in the motorcycle industry and beyond. Sands’ designs are described as being a mixture of sport bike and chopper influences to create the ultimate custom bikes.