Buell was a brand beloved by many. The
Lightning especially has since developed a cult following, so much so
that in Europe used bikes sell for more than they did new in the United
States. With its short wheelbase and aggressive stance, in many ways it
was the original streetfighter.
Unfortunately, Buellâ€™s later 1125 models did not feature the distinctive
design Buells were known for and reincarnated as EBR, the 1190 models
likewise did not evoke the same passionate response from customers as
the Lightning once did, despite the technological innovations and great
engine. In my opinion, designs which didnâ€™t strike a chord were
partially responsible for both Buellâ€™s and EBRâ€™s bankruptcy. As good as
the bikes were, they didnâ€™t look the part.
My design is a reimagining of the Lightning. Itâ€™s specifically not a
balls-crazy concept, but a bike which could enter production. With a
1350mm wheelbase and 765mm seat height, it maintains the compact
dimensions the Lightning was always known for. Buellâ€™s proprietary
single-sided brakes have been replaced with conventional twin rotors to
boost cost effectiveness.
Tough, assertive, and muscular, this is the bike I wish EBR had made, a
true successor to the best of Buell.