Ducati Scrambler Italia Independent Limited Edition

Italia Independent, the company and retail store chain created by Fiat heir Lapo Elkann kicked off a three year partnership with Ducati by unveiling its first joint project, the Italia Independent Ducati Scrambler limited edition.

Unveiled at Art Basel in Miami, the café racer-inspired limited edition Scrambler includes details such as a black engine with brushed cylinder head fins and visible machining, a black full exhaust unit with Termignoni silencer, low handlebars and aluminum rear mirrors mounted on the ends.

The short front mudguard, the nose fairing, the frame and the wheels are painted Night Copper (a color designed specifically for this special edition) and the seat is stitched in the same color. An aluminum plate with laser etching of each unit's serial number is attached, and the Italia Independent logo is featured on both sides of the tank as well as on the leather seat.

Only 1,077 units of the Italia Independent Ducati Scrambler limited edition will be produced.

"In these days in Miami we have been celebrating art and design, the ideal setting to present the first limited edition of the new Ducati Scrambler and a brand new eyewear collection, the first tangible result of our partnership with Italia Independent," commented Claudio Domenicali, CEO of Ducati Motor Holding. "Lapo Elkann and his team of creative designers have brought a breath of fresh air and creativity to Ducati, and we are sure that this will be the start of an exciting partnership."

Andrea Tessitore, Co-Founder and CEO of Italia Independent commented: "I am delighted with the result of our collaboration with a brand - Ducati - that embodies the excellence of Made in Italy and is the leader in its sector. This partnership represents another important step in our process of international development and growth in terms of brand awareness and allows us to enter a world of creativity, research and development that we have attempted to bring to the eyewear made for this collaboration."

"Art Basel has a certain charm which makes the launch of this all-Italian partnership even more special. Style and technology, heritage and innovation, but more than anything else cohesion and synergy between the two teams, consisting of men and women working together, are the true strength of our two companies and the key to success for this collaboration," commented Lapo Elkann, Co-Founder and Chairman of Italia Independent.

Source: Ducati