Ducati Monster 696 20th Anniversary

DUCATI MONSTER 20th ANNIVERSARY EDITIONS
Celebrating 20 years of iconic Monster style

The Monster family reaches a milestone 20 years of production in 2013 and Ducati celebrates the iconic naked motorcycle with special 20th Anniversary editions of its latest 696, 796 and 1100EVO models.

Standing proudly alongside the exclusive Monster Diesel, this bold range of lifestyle motorcycles is engineered with high attention to user-friendly and safety-conscious detail ensuring the Monster's cult status remains as authentic as ever.

With stylish Trellis frames, excellent chassis components and torque-laden, Desmodromic engines giving that unmistakable sound and character, the entry-level 696 and premium mid-range 796 Monsters provide a desirable way to enter the world of Ducati.

The Monster 1100EVO underlines the Monster family's defining concepts of functionality, style and sport with an evolution of the flagship model. Taking its name from the Desmodue Evoluzione engine, which delivers a Monster milestone 100hp, the 1100EVO sports the latest generation exhaust system, Marzocchi front suspension, refined tail-end, bold sport-style graphics and the Ducati Safety Pack (DSP) consisting of ABS and 4-level Ducati Traction Control (DTC).

The 20th Anniversary editions of the Monster 696, 796 and 1100EVO are dressed in special celebratory colour schemes and revised colour finishes for frames, brake callipers, master-cylinders and key chassis components in addition to a many other details including design refinements applied to rearview mirrors and seat covering.

Ducati and fashion brand, Diesel, join forces to create the Monster Diesel, a brave combination of "iconic naked motorcycle" and "urban military chic", designed to celebrate authentic Italian style at its purest.

With Ducati's Monster 1100EVO providing the canvas for the new creation, Diesel's founder Renzo Rosso and the Ducati Design Centre guided stylists to a military inspired theme, expressing the core values of the partnership and realising an avant garde choice for connoisseurs.

While all three models are available in red, the 696 is also offered in dark stealth or stone white and the 796 in arctic white silk or diamond black silk. The 1100EVO in red is enhanced with a white stripe and the sophisticated diamond black scheme with a grey stripe, while the Monster Diesel's exclusive "Diesel Brave Green matte" livery delivers a rugged military vehicle feel. The Monster 696, 796 and 1100EVO 20th Anniversary editions are finished in Ducati red, with bronze frames. Ensuring an attractive colour option for everyone, the entire family is further customizable with the innovative and unique Monster Art program.

20 years of iconic style
First shown at the Cologne motorcycle show back in 1992, the innovative Ducati Monster design went into production in 1993, creating the modern "naked" segment and becoming the Ducati's top selling model and world-famous icon of design. Over quarter of million Monsters later, the Italian manufacturer now celebrates the monumental success of the model with a special edition Monster 696 20th Anniversary, Monster 796 20th Anniversary and Monster 1100EVO 20th Anniversary.

The Anniversary edition's striking livery of red with bronze frame is further complemented with gold-coloured brake callipers and front disc carriers and, on 1100EVO, gold-coloured brake and clutch master cylinders.

While the headlamp support has a chrome finish, the triple clamp, fork bottoms and swingarms are all finished in grey.

Further model-defining features are champagne coloured fork bodies and a custom finished seat with Monster '93-style fabric recalling some of the features of the model's first introduction 20 years ago. The retro "Ducati 1986" font is used on the single-seat cover and for the retro-style "Ducati" on the fuel tank which, unlike standard 696, 796 and 1100EVO, also has the centre panel of the tank finished in red to recreate an authentic feeling of the original Monster. The Anniversary model is also equipped with the
original Monster-style mirrors.

Monster 20th Anniversary special extras overview
o Colour treatments:
o Ducati red bodywork including fuel tank centre panel
o Bronze frame
o Gold brake callipers
o Gold front disc carriers
o Gold brake and clutch master cylinders (1100EVO only)
o Champagne front fork bodies
o Grey swingarm
o Grey engine outer casings
o Grey lower triple-clamp
o Chrome headlamp support
o Restyled components:
o 90's style rear-view mirrors
o 90's style seat fabric
o Additional features:
o Retro "Ducati 1986" font used for model name on single-seat cover
o Retro "Ducati 1986" font used for "Ducati" on fuel tank

90s style wing mirrors
The celebration of Monster's twentieth anniversary is all about the details. The Monster 20th Anniversary models feature the original wing mirrors, with their unmistakable 90s look, the same ones that were fitted of the first Monster.

20th Anniversary

The Monster has revolutionized the world of motorcycling, becoming more than just a simple motorcycle: it's a way of life, it's what makes its riders feel unique. Its customised versions owned by 250,000 enthusiasts have made it a true and proper icon that transcends time. Twenty years after its birth, Ducati celebrates this symbol of style and personality, presenting a unique model: the very first one. An unmistakable style coupled with latest-generation performance: here's the Monster 20th Anniversary, the motorcycle that continues to write history.

Original livery

The Monster 20th Anniversary models have the same colours with which the Monster 900 was presented in Cologne in the autumn of 1992: the tank and seat cover rigorously in Ducati Red are matched with the bronze-coloured frame; the vintage style is completed by the champagne-coloured fork sleeves, by the golden Brembo braking system and by the chrome finish of the headlight. The many light-grey details of the engine and chassis are also a tribute to the first version of the Monster.

Logo Ducati 1986
The Ducati Monster 20th Anniversary series is enhanced by the original style of the Ducati logo introduced in 1986, which appears in clear view on the tank, along with the name Monster, it too with a markedly vintage taste.

DUCATI MONSTER 696
Everyday usability

With its thin waistline and wide handlebars, the Monster 696 provides unrivalled ergonomics, striking a carefully designed balance between performance and everyday usability that will appeal to a wide range of riders. Sport-derived chassis technology and the proven power and flexibility of the legendary Ducati L-Twin engine, make the Monster 696 as comfortable in city traffic as on the open road. Enhancing the "less-ismore" philosophy that has made the Monster a global legend, the Monster 696 continues to redefine expectations. Every finely engineered element of the chassis and engine is on display, allowing its true beauty to be showcased for all to see.

Riding the 696
The riding position of the Monster 696 has been specifically designed to put the rider firmly in control. With its low 770mm (30.3in) seat height, easy-to-reach handlebars and user-friendly 4-point adjustable levers, every rider will find it easy to master.

The beautifully sculpted fuel tank cover allows maximum comfort and control and the narrowing of the "waist" area of the 696 has the same effect as lowering the seat height, making it easier to get both feet flat on the ground. Careful attention to every detail has led to a substantial weight saving, making the Monster 696 the lightest in its class at an impressive 161kg (355lb) (dry weight).

Passenger comfort and safety arealso carefully considered, with neat, under-seat grab handles moulded into the seat unit maximising pillion security without detracting from the legendary Monster 696 styling, or external grab-handles available as an accessory from Ducati Performance.

696 power trip
The 696 engine produces 80hp (59kW) and 50.6lb-ft (7kgm) of torque ensuring a smooth and powerful delivery for a relaxed and enjoyable ride as well competitive and owner-friendly service intervals of 7,500 miles (12,000 kilometres).

The highly efficient, lightweight engine uses a bore and stroke of 88x57.2mm and, like the 796, features an advanced APTC 'wet' clutch. With a 'slipper' type action that prevents destabilising of the rear-end under aggressive down-shifting, the APTC clutch also gives the extra benefit of a super-light feel at the lever, a great benefit in stop-start city traffic. The oil-bath clutch represents a power-enhancing weight reduction over the 'dry' system as well as having a considerably quieter operation.

Providing a deep and rich exhaust tone within current regulations is no mean feat, but the Monster 696 definitely provides Ducati's famous L-Twin sound. Its bold, high-level twin mufflers not only make a striking style statement, but also provide a healthy increase in power and torque and ideal positioning for two lambda exhaust gas sensors, crucial for the optimisation of fuelling and emissions.

696 chassis
Outstanding handling and control is provided by 43mm Kayaba forks offering 120mm (4.7in) of finely controlled travel. At the rear, a progressive Sachs monoshock unit provides adjustability in both spring preload and damping.

Lightweight 3-spoke aluminium alloy wheels increase agility and reduce rider effort and use 120/60ZR front and 160/60ZR rear Pirelli Angel ST tyres. The end result provides a light, predictable and confidenceinspiring "feel" with outstanding stability at a wide range of speeds.

The Brembo brakes deliver exceptional braking power front and rear, enhancing rider safety. 320mm front floating discs are gripped by 4-piston, radially mounted callipers, while a 245mm rear disc works in combination with a twin-piston calliper. This powerful braking set-up offers unrivalled feel and feedback that inspires confidence across a broader spectrum of riding abilities. Riders looking for even more security will benefit from the optional ABS system.

Every carefully selected component of the Monster 696 has a net benefit to the overall weight of the machine and not only enhances manoeuvrability and ease of use, but also contributes directly to increased performance of both braking and acceleration.

Factory-personalised
Throughout its long and established history, the Monster's cult following has always attracted personalisation. With Ducati's tempting in-house accessory range offering so many custom-fit parts, nearly every Monster is different.

The 696+ is a factory-personalised model featuring some neat designer touches. A beautiful single seat cover creates the clean look of a racing seat and easily unclips to allow room for a passenger while the neat micro-bikini fairing adds a custom touch to the front end.