Throughout its history, Moto Laverda has stood out as an
eclectic, innovative and daring company, closely following the passion of
two-wheeled vehicle enthusiasts, quick to put itself up for debate and develop
the most diverse of products - from the fast but reliable utility bikes of the
1950s to the powerful maxis which stirred up endurance racing in the 1960s and
1970s, to end with the powerful and innovative 125 of the 1980s.
Founded in 1947 by Francesco Laverda,
Moto Laverda started out life at Breganze in the province of Vicenza producing
The first model, the Laverda 75, was
officially presented in 1950.
The commitment to racing and the successes in various editions
of the Giro d'Italia, Motogiro and Italian enduro championships, together with a
long series of wins in national and international races with the Laverda 75 and,
from 1955, the Laverda 100 enabled the small company to grow.
Until the mid-1960s, production consisted largely of small
capacity motorcycles, mopeds and scooters. Then, in July 1958, the
Laverdino 48, a 4-stroke moped, was presented; a year later, the 49 cc
scooter was launched and in 1961 came the 200 cc Twin.
The turning point arrived at the end of the 1960s when
Massimo Laverda, son of the founder, Francesco, decided to orient
production towards high capacity bikes.
As early as 1968, introduction of the Laverda 650 cc was
greeted enthusiastically by the public, but the greatest success came in the
1970s with the Laverda 750, exported throughout the world and
paving the way for a highly successful series of sports bikes which turned the
Breganze make into a legend.
In 1970, the Laverda 750 SF series was introduced and
continued until 1976 when market demand swung even more decisively in the
direction of high capacities.
With its orange colour giving it high style impact, between
1968 and 1976, the Laverda SFC racing version clocked up a
packed series of wins in races reserved for standard bikes from the Motogiro
d'Italia in 1968 to enduro and speed races throughout Europe.
From the mid-1970s, production of the 1000 and 1200 maxi bikes
stepped up, although the design idea for a 1000 dates back to the end of the
1960s, along with the SF 750.
Production of the Laverda 1000 in the various versions from
the 3 CL to the Jota continued until the end of the 1980s. The Laverda
1000 RGS (Real Gran Sport) introduced at the 1981 Milan Motor Show was
particularly well appreciated.
From the 750 SF in all its various versions to the RGS, the
distinctive Laverda orange found a place in the heart of enthusiasts who
appreciated the character and performance typical of Italian supersports bikes.
Laverda products also included a range of smaller capacity 350
and 500 bikes and, following the dramatic development of the "young" market, 125
cc and motocross bikes.
Particular mention must be made of the high technical level
achieved in the Breganze production units, merit of the courageous experiment of
the Laverda 1000 6-cylinder 90° V twin which, however, proved extremely complex
In the 1990s, the company went through a major financial and
market crisis caused by a policy of product diversification which did not obtain
the expected results.
With its entry into the Aprilia - Moto Guzzi - Laverda
group, the make aims to get back in step with the times, with a
widespread presence on the markets and a range of products divided into a number
MOTO LAVERDA TODAY
Despite a long period of difficulty and an absence of new proposals, the Laverda
name lives on in the hearts of numerous motorcycle enthusiasts.
Future plans are largely aimed at producing medium and high
capacity bikes able to bring a great tradition back to life, with the addition
of the most advanced technology developed by the motorcycle industry in recent
Within the group, Laverda bikes stand out for their eclectic
nature and the possibility of experimenting new technology and style solutions.
In the short term, Laverda has meanwhile returned to the
market with an over-50 cc scooter, the Phoenix 150, aimed at a
very large public.
Reconstruction of an extensive and efficient after-sales
service has thus begun.
At the same time, as part of the programme to relaunch the
make, the "Laverda Club Italia" has been founded, with the aim
of becoming a reference point for the thousands of enthusiasts, collectors and
operators who nurse great hopes for the Laverda bikes of tomorrow.